A blogging identity according to use

Last night Andy and I were talking about blogs, bloggers and branding. His lament was that he could think of 9 blogs he might like to make, while maybe having time for one. How does one choose? What's the brand of me?

While 917press is a mish mash following my interests, observations and web browsings, truly partially digested... There are those who are much more thematic. Steve, who maintains two blogs, has also used blogs as a teaching aid. While The Shameless Antagonist is consistently political, The Poutine Diaries is more personal.

Seth Godin, (who keeps at least two marketing blogs) had this interesting entry on why people blog: ego. And this is good, because he interprets ego as a measure of respect of one's own opinion. What better way to brand yourself and your opinions than to regularly publish them at one (or two or nine) site(s).

You can take this idea further and consider how the number of media outlets is moving in two directions: Mass media is consolidating while independent media... particularly blogging is exploding.

I think this is what is saving us from completely falling under the spell of Big Brother. It's great that there are so many people who wish to assert themselves and put in their two cents, having a somewhat-free means of doing it (if they have a computer, internet access...). To complete the metaphor, it makes the world richer when certain gems are discovered and shared. It is truly public good in the economic sense, where there is no diminishment in my enjoyment as others take their enjoyment.

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Today I'm totally loving the Postal Service!